Objectives 2012

CORPORATE GOALS

Our corporate goal for 2012 is:

• 4 % increase in comparison with the EURIBOR RATE of our profits = + 120 000 € (Base: 3.000.000€)
• Increase our turnover
• Extend our market in US  
• Open a structure in Shanghai
• Meeting with all the managers every quarters

 

TEAMS GOAL

FINANCE

• Reducing energy cost by 5% (recycling, better use of printer, using less paper sheets…)
• Increasing the investments by 10% by finding new shareholders
• Investment in vehicles  (3) for our future representatives

HR

General:

• Actualization of the intern policy
• Evaluation of performances for all services

Managers:

• Anticipation for the opening of new stores
• Evaluation of performances
• Recruit 4 representatives

Bakers:

• Training courses in order to keep and improve quality products
• Increase the job offers for disabled people and accompany the reinsertion

Sellers:

• Implement a new systems of bonuses for sellers
• Stick to the culture of the company

 

MARKETING

• Market study on China market
• Lead a new campaign on traditional and high quality of our French products
• Catch up every types of targets
• Develop new tools to get the customer’s loyalty
• 15% global objective of clients data growth divided into 10% growth of existing clients and 5% conquests of new clients

R&D

• Developing new recipes
• Research on products and tastes adaptation for specific countries (US and China)
• Edition of instructions for backers teams
• 5% of the turnover in Research and Development to increase the growth
• Improve our sustainable development objectives
• Improve our offer by proposing the perfect meal which meet the customers needs      
• Identify the best training for our employees

SALES

• Increase our turnover
• Acquire new market shares 
• Acquiring new clients such as town offices, schools and universities, associations for different kind of events
• Get market shares of the competition
• Secure the customer’s loyalty

Managers:

• Making sourcing to get new customers (to supervise event).
• Define sale increase policy.
• Define human resource policy to keep efficiency on stores.

Bakers:

• Get training in pastry (to get new French know-how)
• Apply the sanitary policy.
• Create new product (following the instruction from the R&D Department)

 

Sellers:

• Making effort in customer’s contentment.
• Making effort in welcoming customers.
• Make effort in making customer‘s loyalty.
• Decrease the waiting time per customer